Grow
Google Ads / PPC
Paid search that is judged on what it costs to win a customer — not on impressions, clicks or a dashboard nobody reads.
Google Ads is the fastest way to find out whether a market wants what you sell. It is also the fastest way to spend a budget on the wrong audience, and most underperforming accounts we see are failing for the same handful of reasons: broad match left unchecked, no negative keywords, conversion tracking that was never verified, and traffic pointed at a homepage instead of a page about the thing being advertised.
We fix the measurement first. Running ads without verified conversion tracking is buying traffic blind, and it is astonishing how often the tracking is quietly broken in accounts that have been running for years.
What's included
Conversion tracking verified before spend
We confirm that a form submission, call or purchase actually registers, end to end, before scaling anything. Everything downstream depends on this being right.
Campaigns built around intent
Search terms grouped by what the person is trying to do, with negative keywords maintained continuously. Most wasted spend is traffic that was never going to buy.
Landing pages that match the ad
Traffic goes to a page about the specific thing advertised. Sending paid clicks to a homepage is the most common and most expensive mistake in the account.
Budgets that start small
A modest budget for the first weeks while we find what converts. Scaling something that works is easy; recovering from a large spend on the wrong audience is not.
Reporting in cost per enquiry
What you spent, what came back, and what we are changing next month. Not a screenshot of impressions.
Who this is for
- Businesses spending on ads without knowing which campaigns produce enquiries
- Companies who need leads now while SEO builds in the background
- Anyone whose agency reports clicks but cannot connect spend to revenue
Common questions
Enough that the learning is affordable — often a modest monthly figure for the first two months while we establish what converts, then scaled against results. The right number depends on your cost per click and what a customer is worth to you, and we will work that out with you before you commit rather than quoting a package.
Traffic arrives immediately. Reliable data on what converts takes two to four weeks, and the first meaningful optimisation follows that. Anyone promising profitable campaigns in week one is describing luck, not a method.
A flat monthly fee, not a percentage. Percentage-of-spend pricing rewards an agency for increasing your budget whether or not it is working, and we would rather not have that incentive sitting between us.
Tell us what you need built.
A couple of sentences is enough to start. You get a real reply within four hours.