Rank
E-commerce SEO
Making product and category pages earn their place in search, instead of being outranked by marketplaces selling the same thing.
E-commerce SEO has problems no other kind of site has. Catalogues generate thousands of URLs automatically, filters multiply them, products go out of stock and come back, and the same item often appears in four categories. Left alone, a store competes against itself at scale.
The work is part cleanup, part making category pages genuinely worth ranking — because for most stores, category pages carry more search value than any individual product.
What's included
Category pages built to rank
Most buying searches are for a type of product, not a specific one. Category pages get real copy, sensible structure and internal links, instead of being a bare grid.
Faceted navigation under control
Filters can generate tens of thousands of crawlable URLs and exhaust your crawl budget on pages nobody should land on. We decide deliberately which are indexable.
Product structured data
Price, availability, reviews and shipping marked up so listings can earn rich results — the ones with stars and prices that take a visible share of clicks.
Out-of-stock and discontinued handling
A policy for products that go away, so you neither keep dead pages nor delete URLs that still hold ranking and links.
Duplicate and variant consolidation
Colour and size variants, and products listed in several categories, consolidated so one strong page ranks instead of six weak ones splitting the signal.
Who this is for
- Stores with large catalogues where most products get no search traffic
- Retailers outranked by marketplaces for their own products
- Sites where filters have generated far more indexed URLs than real pages
Common questions
For the exact branded product name, often yes — you are the manufacturer or authorised seller and can prove it. For generic category terms it is much harder and rarely the best use of budget. The realistic win is usually long-tail specifics and your own brand terms, and we will be straight with you about which is which.
Usually not. A page that has earned rankings and links keeps that value if you retain it and show alternatives or a restock date. Deleting it throws that away and produces a 404 for anyone arriving from a saved link. Permanently discontinued lines get redirected to the closest match instead.
Technical fixes on faceted navigation and duplicates can show in weeks, because you are unblocking pages that already exist. Category authority takes the usual three to six months. Large catalogues often see the first gains fastest, since there is more low-hanging cleanup.
Tell us what you need built.
A couple of sentences is enough to start. You get a real reply within four hours.