Grow
Analytics & Tracking
Knowing which marketing actually produces customers, instead of arguing about it — set up properly and verified end to end.
Almost every analytics setup we inspect is broken in a way nobody noticed: conversions firing on page load rather than on submission, form completions counted twice, ad platforms and analytics reporting different numbers, or an entire channel attributed to "direct" because the tagging was never done.
Bad data is worse than no data, because decisions get made on it. We set the measurement up correctly, verify it end to end, and document what each number means so your team is not reverse-engineering a dashboard six months from now.
What's included
GA4 configured properly
Events, conversions and audiences set up deliberately rather than left on defaults. GA4 out of the box tells you very little about a business.
Conversion tracking verified end to end
We submit a real enquiry and confirm it appears correctly everywhere it should. Not assumed from a tag firing.
Call and offline tracking
Phone calls and WhatsApp enquiries attributed to their source, which for most Indian businesses is where a large share of real leads arrive.
A dashboard you will actually read
One page: enquiries by channel, cost per enquiry, and the trend. Not a forty-widget report nobody opens after the first week.
Consent and privacy handled
Tracking configured to respect consent, with your privacy policy updated in the same change. A policy that does not match what the site does is a written statement that is untrue.
Who this is for
- Businesses whose ad platform and analytics disagree about results
- Companies unable to say which channel produced last month's enquiries
- Anyone about to increase spend without trustworthy measurement
Common questions
Having it installed and having it configured are different things. Default GA4 records pageviews and little that matters commercially. The question is whether you can currently say what an enquiry cost you by channel — if not, the setup needs work regardless of what is installed.
Both are real risks and both are manageable. Tags are loaded efficiently and kept to what you actually use — most sites carry scripts for tools abandoned years ago. On privacy, we configure for consent and update your policy in the same change, because tracking the site does not disclose is the actual exposure.
Yes, and for most Indian businesses this matters more than the web forms. Click-to-call and WhatsApp link tracking are straightforward; full call tracking with unique numbers is possible where the volume justifies the cost.
Tell us what you need built.
A couple of sentences is enough to start. You get a real reply within four hours.